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Harley-Davidson, Inc. HOG | NYSE

$27.20 $0.30 | 1.12%

TREND SIGNAL: Signal available — unlock to view

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|2026-10-12

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Company Overview:

Market Cap: $2.89B

Trailing PE: 16.7x

FWD PE *: 19.8x

Payout Ratio (TTM): 42.3%

52-Week Range: $17.09 - $28.86

* Forward PE is based on street estimates.

7.2 Year HOG Performance Metrics:

Total Return (with DRIP): -11.5% (-1.68% CAGR)

Total Return (no DRIP): -11.4% (-1.66% CAGR)

Share Price: -25.3% (-3.96% CAGR)

Yield on Cost (with DRIP): 2.45%

Total Invested: $10,000

Total Value (with DRIP): $8,851

Total Return $ (with DRIP): -$1,149

Dividend Increase: -49.9% (-9.40% CAGR)

Dividend Yield (FWD): 2.76% ($0.75)

HOG 7.2-yr Total Return ($10K invested)

1M 3M 6M YTD 1Y 3Y 5Y 10Y

HOG Share Price

1M 3M 6M YTD 1Y 3Y 5Y 10Y All

HOG Price CAGR:1Y: 3.54%2Y: -11.57%5Y: -5.87%10Y: -3.94%

HOG Dividend Charts

HOG - Dividends

HOG Dividend CAGR:1Y: 4.44%2Y: 4.40%5Y: 4.62%10Y: -6.03%

HOG - Dividend Payout Ratio

HOG Dividend Payout Ratio CAGR:1Y: 22.70%2Y: 53.83%5Y: 17.34%10Y: 0.98%

HOG - Dividend to Free Cash Flow Ratio

HOG Dividend to FCF Ratio CAGR:1Y: 92.64%2Y: 54.29%5Y: 20.45%10Y: -3.61%

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HOG Financials: Earnings, Revenue, Cash Flow, Ebitda, Cash/Debt, Shares Float, etc:

HOG - Revenue

HOG Revenue CAGR:1Y: -5.86%2Y: -12.82%5Y: -4.29%10Y: -4.05%

HOG - Earnings Per Share (EPS)

HOG EPS CAGR:1Y: -14.77%2Y: -32.17%5Y: -10.83%10Y: -7.00%

HOG - Net Income

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HOG Net Income CAGR:1Y: -26.58%2Y: -39.85%5Y: -17.47%10Y: -11.90%

HOG - EBITDA

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HOG EBITDA CAGR:1Y: -27.30%2Y: -35.41%5Y: -14.40%10Y: -10.93%

HOG - Free Cash Flow

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HOG Free Cash Flow CAGR:1Y: -53.23%2Y: -40.03%5Y: -19.60%10Y: -7.71%

HOG - Free Cash Flow / Share

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HOG Free Cash Flow / Share CAGR:1Y: -46.63%2Y: -33.20%5Y: -13.65%10Y: -2.80%

HOG - Operating Income

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HOG Operating Income CAGR:1Y: -32.40%2Y: -43.85%5Y: -22.98%10Y: -15.56%

HOG - Gross Profit

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HOG Gross Profit CAGR:1Y: 5.95%2Y: -19.40%5Y: 0.00%10Y: 0.00%

HOG - Shares Outstanding

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HOG Shares Outstanding CAGR:1Y: -12.06%2Y: -10.02%5Y: -6.88%10Y: -5.00%

HOG - Share Buybacks

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HOG Share Buybacks CAGR:1Y: 67,388.89%2Y: -45.40%5Y: 41.97%10Y: -12.77%

HOG - Stock-Based Comp

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HOG Stock-Based Comp CAGR:1Y: 0.00%2Y: -13.83%5Y: -7.96%10Y: 0.82%

HOG - Expenses

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HOG Expenses CAGR:1Y: -63.75%2Y: -44.23%5Y: -7.21%10Y: -15.38%

HOG - Revenue vs Net Income

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HOG - EPS vs FCF / Share

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HOG - EPS vs PE Ratio

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HOG - FCF vs FCF / Share

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HOG - FCF vs Stock Based Comp

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HOG - Cash & Debt

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HOG - Revenue by Segment

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HOG Revenue CAGR:1Y: -5.86%2Y: -12.82%5Y: -4.29%10Y: -4.05%

Revenue, EPS, Net Income & Ebitda - Estimates VS Actual:

HOG - REVENUE: Actual + Estimates

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HOG Actual Revenue CAGR:1Y: -5.86%2Y: -12.82%5Y: -4.29%10Y: -4.05%

HOG - EPS: Actual + Estimates

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HOG Actual EPS CAGR:1Y: -14.77%2Y: -32.17%5Y: -10.83%10Y: -7.00%

HOG - NET INCOME: Actual + Estimates

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HOG Actual Net Income CAGR:1Y: -26.58%2Y: -39.85%5Y: -17.47%10Y: -11.90%

HOG - EBITDA: Actual + Estimates

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HOG Actual EBITDA CAGR:1Y: -27.30%2Y: -35.41%5Y: -14.40%10Y: -10.93%

Ratios, Profit Margins & Return on Capital:

HOG - Net Profit Margin

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HOG Net Profit Margin CAGR:1Y: -13.00%2Y: -27.12%5Y: -11.87%10Y: -7.17%

HOG - Gross Profit Margin

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HOG Gross Profit Margin CAGR:1Y: -10.92%2Y: -17.75%5Y: -5.16%10Y: -3.92%

HOG - Price to Earnings

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HOG Price to Earnings CAGR:1Y: 24.65%2Y: 29.29%5Y: -0.72%10Y: 1.93%

HOG - Price To Sales Ratio

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HOG Price To Sales Ratio CAGR:1Y: 7.59%2Y: -5.43%5Y: -12.38%10Y: -5.31%

HOG - Return on Capital Employed

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HOG Return on Capital Employed CAGR:1Y: -30.87%2Y: -40.82%5Y: -24.23%10Y: -15.83%

HOG - Return on Invested Capital

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HOG Return on Invested Capital CAGR:1Y: -25.41%2Y: -39.13%5Y: -22.50%10Y: -14.79%

HOG Dividends Info:

Annual Dividend: $0.752

Forward Yield: 2.76%

Ex-Dividend Date: 2026-09-15

Lifetime Dividends / Share: $20.34

HOG Dividend History: Dates, Payments & Yield list

Below is a schedule of all HOG dividend payments, ex-dates, share price on the day of the payment as well as the annualized yield & forward yield

Ex-Date	Payment Date	Amount	Yield	Forward Yield	Price on Ex-Date
09/15/2026	09/17/2026	$0.188	2.73%	2.84%	$26.50
06/08/2026	06/10/2026	$0.188	3.02%	3.08%	$24.42
03/02/2026	03/04/2026	$0.188	4.23%	3.86%	$19.46
12/09/2025	12/11/2025	$0.180	3.29%	3.22%	$22.35
09/10/2025	09/12/2025	$0.180	2.4%	2.41%	$29.89
06/02/2025	06/04/2025	$0.180	3.04%	2.94%	$24.53
02/28/2025	03/03/2025	$0.180	2.8%	2.89%	$24.91
12/10/2024	12/12/2024	$0.173	2.08%	2.09%	$33.03
09/16/2024	09/18/2024	$0.173	1.82%	1.8%	$38.36
06/05/2024	06/07/2024	$0.173	1.95%	2.01%	$34.37
03/01/2024	03/04/2024	$0.173	1.9%	1.88%	$36.67
12/08/2023	12/11/2023	$0.165	2.06%	2.04%	$32.37
09/11/2023	09/13/2023	$0.165	2.03%	1.96%	$33.65
06/02/2023	06/05/2023	$0.165	2.01%	2.04%	$32.39
03/02/2023	03/06/2023	$0.165	1.41%	1.44%	$45.94
12/08/2022	12/23/2022	$0.158	1.38%	1.52%	$41.42
09/09/2022	09/22/2022	$0.158	1.53%	1.63%	$38.66
06/01/2022	06/17/2022	$0.158	1.86%	2.05%	$30.79
02/25/2022	03/18/2022	$0.158	1.54%	1.56%	$40.35
12/07/2021	12/23/2021	$0.150	1.56%	1.66%	$36.24
09/09/2021	09/24/2021	$0.150	1.62%	1.58%	$37.95
06/09/2021	06/25/2021	$0.150	1.26%	1.27%	$47.32
03/01/2021	03/19/2021	$0.150	1.66%	1.7%	$35.25
12/03/2020	12/18/2020	$0.020	0.2%	0.22%	$35.72
09/09/2020	09/25/2020	$0.020	0.28%	0.35%	$22.78
05/21/2020	06/12/2020	$0.020	0.34%	0.32%	$25.08
03/04/2020	03/20/2020	$0.380	5.05%	9.37%	$16.22
12/13/2019	12/27/2019	$0.375	4.02%	3.97%	$37.76
09/16/2019	09/27/2019	$0.375	4.15%	4.2%	$35.71
05/29/2019	06/14/2019	$0.375	0%	4.12%	$36.39
03/13/2019	03/29/2019	$0.375	0%	4.12%	$36.39
12/13/2018	12/28/2018	$0.370	0%	4.07%	$36.39
09/17/2018	09/28/2018	$0.370	0%	4.07%	$36.39
05/30/2018	06/15/2018	$0.370	0%	4.07%	$36.39
02/13/2018	03/02/2018	$0.370	0%	4.07%	$36.39
12/14/2017	12/29/2017	$0.365	0%	4.01%	$36.39
09/11/2017	09/22/2017	$0.365	0%	4.01%	$36.39
05/23/2017	06/09/2017	$0.365	0%	4.01%	$36.39
02/13/2017	03/03/2017	$0.365	0%	4.01%	$36.39
12/14/2016	12/30/2016	$0.350	0%	3.85%	$36.39
09/09/2016	09/23/2016	$0.350	0%	3.85%	$36.39
05/24/2016	06/10/2016	$0.350	0%	3.85%	$36.39
02/12/2016	03/04/2016	$0.350	0%	3.85%	$36.39
12/09/2015	12/28/2015	$0.310	0%	3.41%	$36.39
09/11/2015	09/25/2015	$0.310	0%	3.41%	$36.39
05/26/2015	06/12/2015	$0.310	0%	3.41%	$36.39
02/13/2015	03/06/2015	$0.310	0%	3.41%	$36.39
12/12/2014	12/26/2014	$0.275	0%	3.02%	$36.39
09/12/2014	09/26/2014	$0.275	0%	3.02%	$36.39
05/27/2014	06/13/2014	$0.275	0%	3.02%	$36.39
02/14/2014	03/07/2014	$0.275	0%	3.02%	$36.39
12/13/2013	12/27/2013	$0.210	0%	2.31%	$36.39
09/13/2013	09/27/2013	$0.210	0%	2.31%	$36.39
05/28/2013	06/14/2013	$0.210	0%	2.31%	$36.39
02/14/2013	03/01/2013	$0.210	0%	2.31%	$36.39
12/14/2012	12/28/2012	$0.155	0%	1.7%	$36.39
09/26/2012	10/12/2012	$0.155	0%	1.7%	$36.39
05/29/2012	06/15/2012	$0.155	0%	1.7%	$36.39
02/16/2012	03/02/2012	$0.155	0%	1.7%	$36.39
12/16/2011	12/30/2011	$0.125	0%	1.37%	$36.39
09/28/2011	10/14/2011	$0.125	0%	1.37%	$36.39
05/31/2011	06/17/2011	$0.125	0%	1.37%	$36.39
02/17/2011	03/04/2011	$0.100	0%	1.1%	$36.39
12/17/2010	12/31/2010	$0.100	0%	1.1%	$36.39
09/29/2010	10/15/2010	$0.100	0%	1.1%	$36.39
06/01/2010	06/18/2010	$0.100	0%	1.1%	$36.39
02/19/2010	03/05/2010	$0.100	0%	1.1%	$36.39
12/17/2009	12/31/2009	$0.100	0%	1.1%	$36.39
09/24/2009	10/08/2009	$0.100	0%	1.1%	$36.39
06/02/2009	06/19/2009	$0.100	0%	1.1%	$36.39
03/03/2009	03/19/2009	$0.100	0%	1.1%	$36.39
12/17/2008	12/30/2008	$0.330	0%	3.63%	$36.39
09/29/2008	10/10/2008	$0.330	0%	3.63%	$36.39
06/03/2008	06/20/2008	$0.330	0%	3.63%	$36.39
03/03/2008	03/18/2008	$0.300	0%	3.3%	$36.39
12/19/2007	12/28/2007	$0.300	0%	3.3%	$36.39
09/27/2007	10/11/2007	$0.300	0%	3.3%	$36.39
06/07/2007	06/19/2007	$0.250	0%	2.75%	$36.39
03/01/2007	03/20/2007	$0.210	0%	2.31%	$36.39
12/20/2006	12/28/2006	$0.210	0%	2.31%	$36.39
09/29/2006	10/13/2006	$0.210	0%	2.31%	$36.39
06/05/2006	06/26/2006	$0.210	0%	2.31%	$36.39
03/07/2006	03/24/2006	$0.180	0%	1.98%	$36.39
12/14/2005	12/28/2005	$0.180	0%	1.98%	$36.39
09/29/2005	10/10/2005	$0.160	0%	1.76%	$36.39
06/10/2005	06/24/2005	$0.160	0%	1.76%	$36.39
03/04/2005	03/25/2005	$0.125	0%	1.37%	$36.39
12/15/2004	12/29/2004	$0.125	0%	1.37%	$36.39
09/13/2004	09/29/2004	$0.100	0%	1.1%	$36.39
06/01/2004	06/24/2004	$0.100	0%	1.1%	$36.39
03/09/2004	03/25/2004	$0.080	0%	0.88%	$36.39
12/11/2003	12/29/2003	$0.080	0%	0.88%	$36.39
09/15/2003	09/30/2003	$0.040	0%	0.44%	$36.39
06/06/2003	06/20/2003	$0.040	0%	0.44%	$36.39
03/10/2003	03/24/2003	$0.035	0%	0.38%	$36.39
12/18/2002	12/31/2002	$0.035	0%	0.38%	$36.39
09/16/2002	09/30/2002	$0.035	0%	0.38%	$36.39
06/07/2002	06/21/2002	$0.035	0%	0.38%	$36.39
03/08/2002	03/22/2002	$0.030	0%	0.33%	$36.39
12/13/2001	12/28/2001	$0.030	0%	0.33%	$36.39
09/17/2001	09/28/2001	$0.030	0%	0.33%	$36.39
06/07/2001	06/22/2001	$0.030	0%	0.33%	$36.39
03/08/2001	03/23/2001	$0.025	0%	0.27%	$36.39
12/14/2000	12/29/2000	$0.025	0%	0.27%	$36.39
09/06/2000	09/19/2000	$0.025	0%	0.27%	$36.39
06/12/2000	06/26/2000	$0.025	0%	0.27%	$36.39
03/13/2000	03/27/2000	$0.023	0%	0.25%	$36.39
12/16/1999	12/30/1999	$0.023	0%	0.25%	$36.39
09/13/1999	09/27/1999	$0.023	0%	0.25%	$36.39
06/11/1999	06/25/1999	$0.023	0%	0.25%	$36.39
03/11/1999	03/25/1999	$0.020	0%	0.22%	$36.39
12/16/1998	12/29/1998	$0.020	0%	0.22%	$36.39
09/11/1998	09/25/1998	$0.020	0%	0.22%	$36.39
06/12/1998	06/26/1998	$0.020	0%	0.22%	$36.39
03/13/1998	03/27/1998	$0.018	0%	0.19%	$36.39
12/18/1997	12/31/1997	$0.018	0%	0.19%	$36.39
09/10/1997	09/26/1997	$0.018	0%	0.19%	$36.39
06/12/1997	06/27/1997	$0.018	0%	0.19%	$36.39
03/13/1997	03/27/1997	$0.015	0%	0.16%	$36.39
12/19/1996	12/30/1996	$0.015	0%	0.16%	$36.39
09/12/1996	09/26/1996	$0.015	0%	0.16%	$36.39
06/12/1996	06/24/1996	$0.013	0%	0.14%	$36.39
03/13/1996	03/25/1996	$0.013	0%	0.14%	$36.39
12/13/1995	12/22/1995	$0.013	0%	0.14%	$36.39
08/30/1995	09/11/1995	$0.013	0%	0.14%	$36.39
05/18/1995	06/05/1995	$0.010	0%	0.11%	$36.39
02/17/1995	03/06/1995	$0.010	0%	0.11%	$36.39
02/13/1995	02/15/1995	$0.010	0%	0.11%	$36.39
11/21/1994	12/12/1994	$0.010	0%	0.11%	$36.39
08/23/1994	09/12/1994	$0.010	0%	0.11%	$36.39
05/18/1994	06/07/1994	$0.001	0%	0.01%	$36.39
02/08/1994	02/28/1994	$0.008	0%	0.08%	$36.39
10/26/1993	11/15/1993	$0.008	0%	0.08%	$36.39
07/27/1993	08/16/1993	$0.008	0%	0.08%	$36.39

Projected Future Returns & Dividends for HOG

Based on past 7.2-year performance, here are HOG growth metrics:

Share price CAGR of -3.96%
Dividend CAGR of -6.04%

Using HOG CAGR metrics, we can estimate that your initial $10000 investment, over the next 10 years, should grow as follows:

	HOG (DRIP)	HOG - No DRIP
Current Price	$27.20	$27.20
Start Shares	367.65	367.65
Start Value	$10,000	$10,000

After 10 years:
Final Share Count	472.21	367.65
Dividends Payment	$0.10	$0.10
Annual Dividends	$191	$148
Yield on cost	1.91%	1.48%
Share Price	$18.15	$18.15
Total Dividends	$2,385	$2,123
Final Value	$8,573	$8,797

Estimated Future Value + Dividends - HOG

NOTE: Above numbers are our estimate based on HOG's Dividend and Price CAGR over past 7.2 years. These numbers should only be considered as "potential future returns"! DRIP assumes reinvesting dividends; No-DRIP assumes collecting dividends as cash.

We cannot guarantee that your actual returns will meet these estimates.

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Company Info

Harley-Davidson, Inc. (HOG) had its IPO on 1986-07-08, and is traded on NYSE stock exchange.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

HOG website: https://www.harley-davidson.com

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DCF Model — HOG

Value from:

EPS (TTM)icompany profit per share over the last 12 months

EPS Growth %ihow fast profit per share grows each of the next 5 years — prefilled with what analysts expect

EPS growth after year 5 (forever)ithe slower pace once the fast 5 years are over — only drives years 6-10 of the price path below

Exit multiple (PE in 5 yrs)iwhat buyers pay per $1 of profit in 2031 — prefilled with today’s forward PE

Desired return %/yrithe yearly return you want from buying today — the S&P has done ~14%/yr, ask for more from a single stock

FCF growth %/yr (next 5 yrs)ihow fast free cash flow grows while the company is still expanding fast

Years of fast FCF growthihow many years the fast growth lasts before the business settles down

FCF growth after year 5 (forever)ithe slow, steady pace once the company is mature — usually 2-3%, near inflation. Must stay below your target return

Risk-free rate %iwhat a 10-yr US treasury pays with zero risk — the floor any risky stock must beat

Your target return %/yrithe yearly return you want for taking this risk — rule of thumb: risk-free rate + extra for risk

FCF base ($M, TTM)ilast 12 months of free cash flow, added up from reported quarters

Include dividends in returnidividends hand you part of the return in cash, so the share price needs to climb less

Pay up to today

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vs current price $27.20

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Cash flow & implied price by year

FCF is negative or missing for this company (common for banks) — the model discounts EPS instead.

EPS is negative or missing for this company — Simple mode uses free cash flow per share instead.

Free cash flow today

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grows for the next years

Then mature

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every future dollar counted back to today

Pile of today-dollars

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÷ shares

Implied price path

Year	FCF	Implied price

Sensitivity — fair value: growth ↓ × target return →

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