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MediaAlpha, Inc. MAX | NYSE

$11.52 -$0.27 | -2.29%

TREND SIGNAL: Signal available — unlock to view

Signal available — unlock to view

|2026-10-20

Next Earnings: Oct 28, 2026

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Company Overview:

Market Cap: $631.19M

Trailing PE: 7.1x

FWD PE *: 10.7x

Payout Ratio (TTM): 5.3%

52-Week Range: $7.09 - $14.70

* Forward PE is based on street estimates.

6 Year MAX Performance Metrics:

Total Return (with DRIP): -63.8% (-15.60% CAGR)

Total Return (no DRIP): -63.8% (-15.60% CAGR)

Share Price: -63.8% (-15.60% CAGR)

Yield on Cost (with DRIP): 17.89%

Total Invested: $10,000

Total Value (with DRIP): $3,616

Total Return $ (with DRIP): -$6,384

Dividend Increase: N/A (0.00% CAGR)

Dividend Yield (FWD): 49.48% ($5.70)

MAX 6-yr Total Return ($10K invested)

1M 3M 6M YTD 1Y 3Y 5Y 10Y

MAX Share Price

1M 3M 6M YTD 1Y 3Y 5Y 10Y All

MAX Price CAGR:1Y: 3.88%2Y: -22.13%5Y: -9.37%10Y: -15.64%

MAX Dividend Charts

MAX - Dividends

MAX Dividend CAGR:1Y: 2.90%2Y: 2.90%5Y: 2.90%10Y: 23.24%

MAX - Dividend Payout Ratio

MAX Dividend Payout Ratio CAGR:1Y: 0.00%2Y: 0.00%5Y: 0.00%10Y: 0.00%

MAX - Dividend to Free Cash Flow Ratio

MAX Dividend to FCF Ratio CAGR:1Y: 0.00%2Y: 0.00%5Y: 0.00%10Y: 0.00%

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MAX Financials: Earnings, Revenue, Cash Flow, Ebitda, Cash/Debt, Shares Float, etc:

MAX - Revenue

MAX Revenue CAGR:1Y: 25.93%2Y: 33.32%5Y: 15.03%10Y: 0.00%

MAX - Earnings Per Share (EPS)

MAX EPS CAGR:1Y: 0.00%2Y: 209.63%5Y: 0.00%10Y: 0.00%

MAX - Net Income

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MAX Net Income CAGR:1Y: 0.00%2Y: 230.07%5Y: 0.00%10Y: 0.00%

MAX - EBITDA

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MAX EBITDA CAGR:1Y: 262.72%2Y: 154.08%5Y: 86.14%10Y: 0.00%

MAX - Free Cash Flow

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MAX Free Cash Flow CAGR:1Y: 63.67%2Y: 39.52%5Y: 67.67%10Y: 0.00%

MAX - Free Cash Flow / Share

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MAX Free Cash Flow / Share CAGR:1Y: 67.70%2Y: 37.70%5Y: 55.57%10Y: 0.00%

MAX - Operating Income

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MAX Operating Income CAGR:1Y: 0.00%2Y: 75.34%5Y: 60.08%10Y: 0.00%

MAX - Gross Profit

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MAX Gross Profit CAGR:1Y: 19.87%2Y: 19.40%5Y: 12.52%10Y: 0.00%

MAX - Shares Outstanding

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MAX Shares Outstanding CAGR:1Y: 12.42%2Y: 8.75%5Y: 10.88%10Y: 0.00%

MAX - Share Buybacks

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MAX Share Buybacks CAGR:1Y: 1,838.01%2Y: 245.98%5Y: 87.12%10Y: 0.00%

MAX - Stock-Based Comp

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MAX Stock-Based Comp CAGR:1Y: 4.44%2Y: -4.15%5Y: -5.96%10Y: 0.00%

MAX - Expenses

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MAX Expenses CAGR:1Y: 342.29%2Y: 144.01%5Y: 14.06%10Y: 0.00%

MAX - Revenue vs Net Income

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MAX - EPS vs FCF / Share

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MAX - EPS vs PE Ratio

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MAX - FCF vs FCF / Share

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MAX - FCF vs Stock Based Comp

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MAX - Cash & Debt

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MAX - Revenue by Segment

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MAX Revenue CAGR:1Y: 25.93%2Y: 33.32%5Y: 15.03%10Y: 0.00%

Revenue, EPS, Net Income & Ebitda - Estimates VS Actual:

MAX - REVENUE: Actual + Estimates

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MAX Actual Revenue CAGR:1Y: 25.93%2Y: 33.32%5Y: 15.03%10Y: 0.00%

MAX - EPS: Actual + Estimates

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MAX Actual EPS CAGR:1Y: 0.00%2Y: 209.63%5Y: 0.00%10Y: 0.00%

MAX - NET INCOME: Actual + Estimates

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MAX Actual Net Income CAGR:1Y: 0.00%2Y: 230.07%5Y: 0.00%10Y: 0.00%

MAX - EBITDA: Actual + Estimates

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MAX Actual EBITDA CAGR:1Y: 262.72%2Y: 154.08%5Y: 86.14%10Y: 0.00%

Ratios, Profit Margins & Return on Capital:

MAX - Net Profit Margin

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MAX Net Profit Margin CAGR:1Y: 0.00%2Y: 147.65%5Y: 0.00%10Y: 0.00%

MAX - Gross Profit Margin

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MAX Gross Profit Margin CAGR:1Y: -4.81%2Y: -10.42%5Y: -2.18%10Y: 0.00%

MAX - Price to Earnings

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MAX Price to Earnings CAGR:1Y: 0.00%2Y: -69.28%5Y: 0.00%10Y: 0.00%

MAX - Price To Sales Ratio

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MAX Price To Sales Ratio CAGR:1Y: -11.04%2Y: -23.91%5Y: -26.42%10Y: 0.00%

MAX - Return on Capital Employed

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MAX Return on Capital Employed CAGR:1Y: 0.00%2Y: 8.60%5Y: 53.30%10Y: 0.00%

MAX - Return on Invested Capital

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MAX Return on Invested Capital CAGR:1Y: 0.00%2Y: -0.84%5Y: 52.51%10Y: 0.00%

MAX Dividends Info:

Annual Dividend: $5.7

Forward Yield: 49.48%

Ex-Dividend Date: 2004-11-08

Lifetime Dividends / Share: $5.87

MAX Dividend History: Dates, Payments & Yield list

Below is a schedule of all MAX dividend payments, ex-dates, share price on the day of the payment as well as the annualized yield & forward yield

Ex-Date	Payment Date	Amount	Yield	Forward Yield	Price on Ex-Date
11/08/2004	11/10/2004	$5.700	0%	0%	$0.00
07/11/1997	08/01/1997	$0.025	0%	0%	$0.00
04/12/1997	05/01/1997	$0.020	0%	0%	$0.00
01/14/1997	02/03/1997	$0.020	0%	0%	$0.00
10/16/1996	11/01/1996	$0.020	0%	0%	$0.00
07/17/1996	08/01/1996	$0.020	0%	0%	$0.00
04/13/1996	05/01/1996	$0.018	0%	0%	$0.00
01/12/1996	02/01/1996	$0.015	0%	0%	$0.00
10/17/1995	11/01/1995	$0.015	0%	0%	$0.00
08/18/1995	09/01/1995	$0.015	0%	0%	$0.00

Projected Future Returns & Dividends for MAX

Based on past 6-year performance, here are MAX growth metrics:

Share price CAGR of -15.6%
Dividend CAGR of +23.24%

Using MAX CAGR metrics, we can estimate that your initial $10000 investment, over the next 10 years, should grow as follows:

	MAX (DRIP)	MAX - No DRIP
Current Price	$11.52	$11.52
Start Shares	868.06	868.06
Start Value	$10,000	$10,000

After 10 years:
Final Share Count	48,345.29	868.06
Dividends Payment	$1.53	$1.53
Annual Dividends	$73,839	$1,326
Yield on cost	738.39%	13.26%
Share Price	$2.11	$2.11
Total Dividends	$174,351	$25,905
Final Value	$102,208	$27,740

Estimated Future Value + Dividends - MAX

NOTE: Above numbers are our estimate based on MAX's Dividend and Price CAGR over past 6 years. These numbers should only be considered as "potential future returns"! DRIP assumes reinvesting dividends; No-DRIP assumes collecting dividends as cash.

We cannot guarantee that your actual returns will meet these estimates.

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Company Info

MediaAlpha, Inc. (MAX) had its IPO on 2020-10-28, and is traded on NYSE stock exchange.

MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.

MAX website: https://www.mediaalpha.com

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DCF Model — MAX

Value from:

EPS (TTM)icompany profit per share over the last 12 months

EPS Growth %ihow fast profit per share grows each of the next 5 years — prefilled with what analysts expect

EPS growth after year 5 (forever)ithe slower pace once the fast 5 years are over — only drives years 6-10 of the price path below

Exit multiple (PE in 5 yrs)iwhat buyers pay per $1 of profit in 2031 — prefilled with today’s forward PE

Desired return %/yrithe yearly return you want from buying today — the S&P has done ~14%/yr, ask for more from a single stock

FCF growth %/yr (next 5 yrs)ihow fast free cash flow grows while the company is still expanding fast

Years of fast FCF growthihow many years the fast growth lasts before the business settles down

FCF growth after year 5 (forever)ithe slow, steady pace once the company is mature — usually 2-3%, near inflation. Must stay below your target return

Risk-free rate %iwhat a 10-yr US treasury pays with zero risk — the floor any risky stock must beat

Your target return %/yrithe yearly return you want for taking this risk — rule of thumb: risk-free rate + extra for risk

FCF base ($M, TTM)ilast 12 months of free cash flow, added up from reported quarters

Include dividends in returnidividends hand you part of the return in cash, so the share price needs to climb less

Pay up to today

—

vs current price $11.52

—

Cash flow & implied price by year

FCF is negative or missing for this company (common for banks) — the model discounts EPS instead.

EPS is negative or missing for this company — Simple mode uses free cash flow per share instead.

Free cash flow today

—

grows for the next years

Then mature

—

every future dollar counted back to today

Pile of today-dollars

—

÷ shares

Implied price path

Year	FCF	Implied price

Sensitivity — fair value: growth ↓ × target return →

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